Your Space by Justice was a collection of furniture, bedding and room decor made especially for our tween girl.
Our Challenge: How do we translate the in store experience of a physical room
into an interactive/digital experience that would still drive conversion and sales?
Our Solution: As the lead designer on this project I helped brainstorm, wireframe and ultimately execute our vision. Each theme was photographed as a full room (similar to the in store set up) Customer were able to shop everything within that environment and explore the total collection all in one place.
With each floorset we showcase new arrivals and the latest trends. As a sr. designer, I designed special landing pages, experiences and lookbooks
specific to these initiatives. I worked on these from wireframes all the way through launch; all while partnering with our marketing, copy, and development teams.
I was able to incorporate my illustrations & handlettering into these lookbooks. They work well with the youthful, fun style of the Justice brand.